Tag Archives: Mobile Website Development

Planning and preparation for mobile website development

This post is dedicated to anyone who operates an online business but who is yet to make the decision of building a mobile ready website. A good education is one of the most powerful weapons at your disposal, and understanding just a few simple principles about mobile website development can inform your whole method of doing business online.

Since the early days of browsing the web using a mobile device, things have completely transformed. Today the ease of access to mobile browsing means that all of us make use of the mobile web on a daily basis and on the whole, there are now more mobile browsers than people browsing from a standard desktop computer at any one time.

It all comes down to convenience really, we all live our day to day lives with a device in our pocket ready to check our emails, shop online, and an array of other useful or entertaining things. Combine all of this with the fact that we spend the greater part of our days out and about on the go, and it’s easy to understand why mobile browsing is so popular. For this reason, if a potential customer is ever going to stumble onto your site, the odds are that today they’ll be using a mobile phone to do so.

The appearance of your website should never be overlooked, as superficial as it might seem. The design is something that makes a big difference to how many customers will perceive your site after their first visit and will be decisive in whether or not they return. Plus, it’s simple to create a visually simple yet attractive design. Since mobile browsing can vary depending on the connection available at any given place or time, it’s important that you focus on keeping your site running as quickly as possible, too.

Key mobile website development strategies


In order to carry out a successful mobile website development, it helps to have a strategy. Though different sites will need to start at different points and will have different priorities, there are a few key steps that can help to send you on your way.

If you are yet to build any website at all, then we recommend starting with a responsive design that will function as your website and mobile ready site in one, if you already have a site live that is not mobile ready then you can build your mobile site based on your existing site.

First of all, make a plan with your website developer. Be sure that you and they have a sufficient understanding of what your aims are, this will make achieving them easier, and will help you avoid pitfalls along the way.

Next, look around and see what other websites in your industry tend to do regarding mobile design. There may be some particular website layouts which work ideally for your product or service, and surveying the market is the best way to avoid missing any great and obvious ideas.

Focus on building a simple yet very functional website before trying more adventurous ideas that you might have. When building a mobile site it’s best to build from the ground up and to focus on one element at a time. This will help you to understand why if something goes wrong, without you having to dismantle your website piece by piece.

Be sure to test you site at every stage of development rather than waiting until the end. This will allow you to work out any kinks as you go, preventing you from wasting precious time and resources.

Finally, when you have a fast and efficient working with all of your content, start to make some more advanced additions to your website.

Mobile website development – setting yourself goals

Mobile website development has by now become a cornerstone of doing business online, and if you’re yet to make the leap, then let us explain exactly why it is 100% worth your while, as well as considering the different approaches that you might take.

One of the first and most significant facts relevant here and relating to the mobile web is that by now, in 2016, over half of all browsing at all times takes place using mobile devices. The result of this is stark, and if your website is not compatible with mobile devices, then you can pretty much assume that you’re simply missing out on that traffic.

When mobile browsing was new, there was a real disconnect between mobile websites and traditional desktop ready sites. First of all, there were different approaches taken to dealing with mobile browsing, including stand-alone mobile websites that share the same web address but with “m.” as a prefix. By now, however, responsive website design seems to have taken over as the primary means of producing mobile websites.

Unlike mobile specific sites, responsive sites do not require you to design and host two different platforms, but rather which uses one site for all devices.

As the name implies, responsive design is a form of web design which can respond to all different types of devices with variable screen sizes, including all mobile devices, tablets, as well as conventional desktop PCs and laptops. Responsive design is also no more costly than previous methods of building mobile sites and will allow you simply to invest in one website for all purposes.

Besides from responsive website design, mobile web apps are another really interesting way of hosting a mobile site for your viewers, though be sure to research whether this fits the purpose of your site first.

Mobile website development tips for beginners

First of all, don’t be nervous if you’re new to doing business over the web, everyone has to start somewhere. You may well have looked around already and been baffled with the jargon and depth that many articles will explain is essential for success today. Fortunately, things aren’t as complicated as the experts always make them seem, or at least, as the non-expert, they don’t need to be for you.

Below is a simple, straightforward guide for what to prioritise when you begin your mobile website development, along with a short explanation for why it’s important.

Fast Loading
The first point to bare in mind when developing a mobile website is that people on the move will naturally experience varied levels of connection, and this means that unlike a static wifi at home, it can be unreliable. For this reason you should focus on making sure that your pages load as quickly as possible, to hold your viewer’s attention. How can you achieve this? Simple. Keep media on each page to a minimum, and refine your content down to the essentials. Done.

Keep in mind that the user of your mobile site must be able to navigate using their fingers and thumbs. How can you make your site more finger friendly you might ask. Make large icons for all clickable features like menus and other navigation buttons. You should also focus on using clear, easy to read fonts, that are large enough when viewed with a mobile or tablet.

Finally, and this kind of connects up with both of the previous points too; keep things minimal when it comes to mobile website development. Not only is this important for loading times, and keeping content clear on a smaller device, it also allows your reader to focus on the content of your site, rather than the clutter surrounding it.

Getting started on mobile website development

It doesn’t make any difference if you’re new to the world of doing business online, or if you’re a seasoned veteran, mobile website development has become a crucial part of doing business via a website. Despite the significant role that mobile websites now play, though, we consistently find that this is an area where businesses under invest.

It’s hard to say why so many businesses operating online neglect their mobile website, though evidence suggests that a considerable reason is that many people are still unaware of the traffic volume which uses the mobile web. With the current generation of smart phones we find ourselves connected to the web all day, everyday, and below is some handy advice for taking advantage of mobile websites.

Mobile website development is a broad term, and it can mean many different things. It might be that you are looking to improve the appearance of your mobile website. Or, perhaps, you might wish to add extra features so that your mobile site is more functional, e-commerce, for example. Other forms of development can simply include improving the things your site already does, or finally, it might mean developing your website from scratch.

In the early days of the mobile web, websites were far more limited than those used on desktop computers. This meant sacrificing much of your website’s content for a mobile site that would then have to be built separately.

Today though, much has changed. The technology in place for websites that are accessed using mobile devices is more or less as powerful as the desktop equivalent. The main effect of this is that we can now build one website responsively, and it can be used and accessed via any device, including mobile. So whether you are yet to build any website, or if you’re just building your mobile site now, you do have the capacity to use the same site for mobile as for your normal PC browsers.

Why forgetting mobile website development can be costly

Today the mobile web isn’t really optional if you’re a business trying to compete online. It is quite simply an enormous factor now when it comes to the potential of growing a successful business online. In this post, we will give an overview of all of the things that your site will be missing if you fail to invest in mobile website development in 2016.

One of the most important steps for developing a mobile friendly site is a finger friendly cursor for mobile friendly navigation. If your site isn’t designed for mobile then even things as simple as navigating the page can be difficult using a mobile device. This also goes for any other menu, icon, or button that you use on your site. We’ve grown so familiar with using mouse cursors, menus, drop down menus, and other elements that for the user to click, require a tool more accurate and precise than a fingertip.

Another major factor to consider for mobile browsing is website Speed. When you’re sat on the train on your morning commute to work using limited data, an inconsistent network, and varying internet connection, browsing the Internet is often slow, and painful at the best of times . If your website doesn’t cater to these needs then your visitors will soon turn away and find similar sites which do.

You need to seriously consider every element of your website and how relevant it is to the experience of your mobile user.

Opening new tabs or windows when changing pages within your website is something else which often goes unnoticed. When browsing at home a new little tab is unproblematic, but when you’re on a mobile device it can add to the slow loading problem, and also requires extra navigation time, so try to avoid opening new tabs unless necessary.



Effective Mobile website development ideas for any business

By now there are so many interesting ways to innovative your business website with mobile website development techniques that they’re changing the experience of browsing the Internet. Many of the developments we can see happening are inspired by the popularity of mobile browsing, but they have also crossed over to the web at large and in this post we would like to take a look at some of our favourites.

One of the most exciting developments used online is the prominence of hidden menus and off-canvas flyouts. Hidden menus can now be seen on plenty of sites, when rolling your cursor over the top or side of the screen, the menu appears to allow you to make your selection. As soon as you move your cursor or finger away, though, the menu fades or cascades away.  This is amazing since it gives you more space and less restriction for placing content on your page.

An Off-canvas fly out is when an image or a piece of content seems to be placed slightly off to one side of the page, but which slide into view if you scroll toward it. This works great if you’re showing several colours of the same item, or to preview a series of images. It also ingeniously creates more space on the page.

Just for mobile – pinch to zoom is something we’re all by now familiar with on our photos for our phone. You’ve probably seen it by now on countless websites but it’s a great example of mobile website development at it’s best.

Another innovation that we can thank mobile website development for is the popularity of browsing and scrolling horizontally rather than vertically. Pages become more like slides in a presentation, ideal for browsing by hand, but also great for the desktop. Another great thing with horizontal browsing is that the top of the page, which is where the main navigation menu usually is, is always in sight.



Things to avoid in your mobile website development

We would like to take a look at why so many businesses do it wrong online when it comes to mobile website development best practices. Naturally, it’s not easy to stay on top of all of the latest trends since the web is constantly developing and evolving and requires revision and long-term commitment if you hope to succeed. For this reason, we thought we would share a checklist for website owners of do not’s when it comes to mobile website development.

First of all, certainly do not create a website that is messy or cluttered in any way. Maybe it has been popular to have a website laid out like a messy desk top and with bright flashing logos in the past, though this certainly isn’t the style of today. It’s far better to maintain a clean and simple format, using neutral colour schemes, or black and white if you’re stuck for choice. There are plenty of great ways you can unclutter your page, consider using hidden menus, or try deleting all unnecessary media features on your site, this can also help to speed your site up.

Next, try not overwhelm your audience with adverts popping up, or large full page subscription adverts that block their view of your content, the stuff you want them to see. A better way of collecting followers who might actually open your emails and read them with interest and continue to visit your website are those who enjoy their experience. Also you should avoid any audio auto-play, while this used to be a really popular thing to do, and even large companies did it, but with the rise of mobile browsing, it really isn’t appreciated, so best to avoid!

Finally, the most important advice is to never stop working on your site and looking for innovation by changing things. If you’ve paid to have a website created for you then there should be some kind of after-care included. Use your website and compare it against others so that if you find anything you’d like to change, it’s only an email to your developer away. Remember, just like your business, your website is a progress, and is never truly “finished”.

Mobile website development from scratch


Firstly, when you begin your mobile website development, consider the look and feel of different websites and ask yourself what different approaches to design can offer your website. Should each webpage on your site be packed full of content, information and images, or is less more when it comes to your design? There are plenty of important decisions to make, but remember that your mobile web designer should be on hand to answer any questions or queries you have so be sure to rely on their expertise too.

Scour the web and note down all of the common mobile design elements that you see and find appealing, as well as those that you’d like to avoid for your website.

Next is the task of deciding what you need to bring from your main desktop ready website to your mobile website, and what you can leave behind. When it comes to mobile browsing, speed is a big factor and for this reason designing for mobile has some rules which you didn’t need to consider for your main website. One of the main decisions you’ll need to make on this point is to select which media including all videos, images, and interactive features are really necessary.

As we move around on our mobile device our internet capacity is constantly changing, and this is why browsing on a mobile can be slower than when sitting on our laptop or pc. For this reason as well as space concerns be sure to do away with any media that isn’t absolutely essential to the content on the page.

Once you have a basic set of foundations that you’re happy with for your mobile site, it’s time to add any additional features that you think will add value to your site. There are so many ways you can add to your site, but consider using ghost buttons, hidden menu screens, and horizontal swiping for scrolling as a few great places to start.

Planning your mobile website development

Before setting off on your great quest to build your mobile website, it’s important that you do some planning to ensure that your mobile website development is going to suit your business precisely how you want it to.

First of all, why is it so important to develop a website capable of hosting mobile browsing? In short, the mobile web is rapidly growing to overtake the more traditional type of browsing carried out on personal computers at home, and this means that without a mobile site you’ll be missing out on over half of your potential clientele. Consider how those browsers will perceive your brand if they click onto your website on a mobile device to find that it doesn’t work.

Regardless of whether your business is big or small, here are some important questions you will need to ask –

What format?
There are a few different ways you can solve the problem of needing a mobile website, and this is one of the most important things that you’ll need to decide. A mobile subdomain which recreates the look and feel of your existing website is one possibility, however, this method is used less and less and is falling out of fashion.

The next option, and by far the most popular in today’s market is the responsive design route. Designing a responsive website means building one which can respond to the particular device that is viewing it. Whether the screen size is a tiny mobile browser, a tablet, a personal computer, or a large screen, your responsive design will scale your web design to fit all to the same scale.

You will also need to decide upon a budget when you begin planning your mobile website development with your developer. Mobile design needn’t cost a fortune, but be sure to go over your needs and budget at the start to avoid any problems down the line.

What’s essential?

Remember, when it comes to mobile browsing, speed is key! Be sure to strip away any inessential elements from your site to speed it up, this includes – but is not limited to – all media used throughout your website.