Before deciding on how you build or renovate your mobile platform, it is always best to start at the beginning so as to choose from the full range of options available to you for delivering your content online. Perhaps the most common options used to create a mobile-ready online platform for a business is a mobile website, however, there is also the increasingly popular mobile web apps, offering an app-like look and feel, while provided and found online.
Mobile web application development offers a great many perks which balance it somewhere between creating and using a mobile website, or designing a native app (one which you download and install onto your device from an “app store”). Like a mobile website, a mobile web app is accessed from a search engine or by entering a url directly, for example I could search for a pizza delivery restaurant and be directed onto the web app in the same was as a mobile site.
Like a mobile website, a mobile web app requires no download or installation for use, making it far more accessible to your customer base, but with many of the advantages of a native app.
A web app offers us like a native app skin that is worn by our mobile website. Taking inspiration from the way that an app uniquely offers us the full screen, and which takes advantage of the touch and direction sensors in our device as granted, a mobile app recreates the experience of an app, but without taking up space in the device memory. Apps are also preferred aesthetically over mobile websites by users, and things like scrolling and clicking seem to be more natural.
There are plenty of things to consider before you choose which mobile platform is right for you and your website, however hopefully this guide gave you a helpful introductory insight into some of the main pros and cons of mobile web apps, as well as their alternatives.