Monthly Archives: October 2016

Achieving mobile website development results

It’s great to carry out plenty of research on your way to achieving fantastic mobile website development results that will really make a difference for your business. The different options open to you in designing a mobile site are many, and in many respects, it will be determined by the type of website that you would like to build. In this post, we’ll be taking a look at three main areas to focus on for your mobile site. Namely, appearance, functionality, and content.

Although to many the actual appearance of the website feels like such an arbitrary thing, the fact is that the appearance of your site makes a big difference to the way the site is perceived by visitors. The way your site looks will, in fact, be the first impression that almost all of your visitors have toward your website and of your business. So how do you get it right when it comes to appearance?

Our first piece of advice would always be to build up a specification of how you would like the website to look, since it is your website, after all, and it will proudly carry the branding of your business. As a more general piece of advice, we recommend always starting simple. There are a number of reasons that simplicity is good, firstly it keeps the focus on your content, but it also keeps your site running fast and smoothly, and it will be entirely non-offensive.

Next up, your site needs to work like a dream. Think about speed, as well as how your audience can navigate from page to page on your site.

Last but not least, content is king! Above and beyond all, the quality of your content is perhaps the most important thing of all for any website. Remember at all times that you are selling your site as the very best in the industry.

Mobile website development – setting yourself goals

Mobile website development has by now become a cornerstone of doing business online, and if you’re yet to make the leap, then let us explain exactly why it is 100% worth your while, as well as considering the different approaches that you might take.

One of the first and most significant facts relevant here and relating to the mobile web is that by now, in 2016, over half of all browsing at all times takes place using mobile devices. The result of this is stark, and if your website is not compatible with mobile devices, then you can pretty much assume that you’re simply missing out on that traffic.

When mobile browsing was new, there was a real disconnect between mobile websites and traditional desktop ready sites. First of all, there were different approaches taken to dealing with mobile browsing, including stand-alone mobile websites that share the same web address but with “m.” as a prefix. By now, however, responsive website design seems to have taken over as the primary means of producing mobile websites.

Unlike mobile specific sites, responsive sites do not require you to design and host two different platforms, but rather which uses one site for all devices.

As the name implies, responsive design is a form of web design which can respond to all different types of devices with variable screen sizes, including all mobile devices, tablets, as well as conventional desktop PCs and laptops. Responsive design is also no more costly than previous methods of building mobile sites and will allow you simply to invest in one website for all purposes.

Besides from responsive website design, mobile web apps are another really interesting way of hosting a mobile site for your viewers, though be sure to research whether this fits the purpose of your site first.

The main pros of mobile web application development

If you’re looking to cater to the online experience of your customers using mobile and tablet devices then it might well be worth considering mobile web application development, if suitable with your service. In case you’re not yet aware, a mobile web app is a website which when entered using a mobile device takes the guise of a native app that you would find in the App Store.

Here we’ve covered the main pros and cons of mobile web apps to help you to decide if it might be right for you.


One of the most attractive features of mobile web apps are the appearance they give compared with a mobile website. The way that you move page to page through the app differs from a website, meaning you can use more space on the page for content. The appearance of a web app has a more interactive and finger friendly interface on the whole.

One of the next big pros of mobile web apps are that they give a really easy experience for navigating. Applications were developed to serve mobile devices and as a result they have a more intuitive feel for hand held browsing. Icons are usually larger, scrolling usually becomes left to right like a presentation or like pages in a book, as opposed to scrolling down to read the content.

Unlike a native app, your user will never need to download or install your web app. In fact, they will stumble into your web app in the precise way that they would have found a website, via a direct search or a search engine. This makes a mobile web app a really ideal and convenient way to get your content out there without requiring a user to download and install something which takes up precious phone memory.

Is mobile web application development right for you?

Mobile web application development is something that you should consider when it comes to finding a solution to offering your mobile customer a platform to browse your website. Of course you could simply build a responsive website which will cater to all of your users needs, however in some cases it might well make more sense to develop a mobile web app. First of all, though, what is a mobile web app?

A mobile web app is any many respects much like any other app that you will find in the app store. The main difference however is that you do not need to download or install anything onto your device, but rather it can be accessed via the web, from a search engine. So in a sense, a mobile web app is somewhere  in between a mobile ready website, and a native app that you would download.

Among the many benefits of using a mobile web app are the fact that nothing needs to be installed onto the device. The web app is like a skin which makes a website look, feel, and operate as if an app. Apps are created to serve mobile phones, and as a result they have an intuitive feel to them, and are ideal for touch screen devices thanks to their unique icons. Above all, the main benefit of a web app is the unique way it allows your to move from page to page, as well as all of the clickable features throughout.

The only perceived downside to a web app is that, unlike a native app, certain features on your phone cannot be used via a web app. This includes the camera, microphone, access to photos and so on. So depending on what you plan on using your app / website for will determine if a web app is appropriate.  

3 mobile web development best practices to remember

Welcome to our round-up of mobile web development best practices for 2016. As you may or may not be aware, the advice for best practices is constantly updated, although some elements remain. Here are our top three best practice areas to focus on that are relevant now.

When putting a website together you’ll quickly learn that there are a great deal of different areas and elements to focus on, and this can make things complicated. One way of making things more coherent and straightforward is to have a plan, and by focussing on a few core priorities.  

As you’ve probably experienced when using the web on your mobile or tablet device when on the move, browsing speeds can vary depending on your connectivity. The consequence of this is that loading times for each web page becomes much more important when designing with mobile browsing in mind. In the time it takes your page to load, if slow, you may just have lost a customer.

There are a range of different ways to speed up loading time, some more technical than others. One of the most important things to keep in mind is to be refined with what makes the final cut for your content. Any additional and unnecessary content, and particularly media files should be trimmed down to help your page load time.

Next up on your priority list should be making navigation around your website clear and simple. The idea is that you want your audience to be able to find their way to each page, so make sure your menus, and categories are all well organised.

Initially you should keep things simple when designing a mobile website. This not only helps with page speed, but also affects the viewer’s eye, and should make them focus on your content.