Whatever stage you’re at with your mobile website, from having an existing site, to the initial stage of planning, it can really pay off to look into the best mobile website examples around the web. You can draw ideas and inspiration from any website, but you should pay particular attention to those in your own industry.
Building a foundation
Once you have your foundation laid you can start to make your website your own. You can add branding and your own brand personality, and consider any nifty features such as drop-down menus or other interactive features that can improve the experience for your audience. Anything you can do here to stand out from the crowd could be the difference between a user clicking off of, or staying on your page.
First of all when you start browsing the web for design inspiration, be sure to look out for some basic principles that you will use for your web design. To name a few really useful examples of design principles, we could start with simplicity as a golden rule for mobile design. A simple and clean design ensures that your content remains the most important thing on the page, and can also do a great deal to help speed your mobile website up. Also be sure to look out for how you might structure your pages, and how each will link together, this is known as your site architecture.
Find the strengths and weaknesses of your competition
By checking out the strengths and weaknesses of your rivals you can highlight many areas that are relevant to your own website design plans. Look for any consistent features that all might have in common and ask yourself if there is a good reason for that feature, or if not, consider how you can change things to make your own site unique.