It’s no exaggeration in 2016 to say that having a great mobile website is essential if you’re hoping for commercial online success. Our shopping habits have changed phenomenally with the advent of the Internet, and this has taken a further step forward with the massive rise of mobile browsing in recent years.
Widely published studies show now what many had been expecting, this being the gradual overtake of web browsing using mobile devices over home desktop browsing, and recently the same trend has followed for making purchases online. It is now possible to buy all of your Christmas gifts while riding to work on the train and to have them waiting for you by the following morning. This convenience is great and it makes a huge difference for the consumer, if you’re the one with the website trying to make sales though, it means you have your work cut out.
Every year new developments are announced or released and it’s up to website and business owners to keep up, or fall prey to their more wiley competition.
All’s not lost though, and the rapidly developing nature of mobile browsing means for the hard working and innovative there is room making big gains in business and reaching out to far more potential customers than ever before.
So if you’re about to embark on a quest to conquer the mobile web, here are some handy tips to get you started and some great mobile website examples.
Look around for inspiration!
First of all make sure to check out how your competition are doing things. This will give you a few ideas of elements you’ll definitely want to follow, though it can also help you work out how you’ll go further to differentiate yourself from the crowd.
Next up take care to soak up the aesthetic generally used in your industry. We would always recommend to keep your design as simple as possible, especially to begin with. A clean design focuses your customer on your content and can also help to speed your website up.
Is there any benefit or you and your company website to adopt special features for your site? Look for ways to make your site as finger and thumb friendly as possible. Also consider screen size, if you’re finding it hard to format your content on the smaller screen then consider features like hidden or cascading menus to save space.