What is it to invest in a mobile website? Well firstly of course it’s a ticket for your business to access a huge (and growing) portion of all of the sales made online each day. There are many important factors which go into an effective mobile website, but here though are some of the best practices for mobile website development, and they’re things that every online business needs.
This is the very first impression your new or existing customer will have of using your business on their mobile. For webpages which lag the phone’s browser, most users will immediately click away from the page and try the next website on the list (your competition). Unfortunately many of these might also not return.
If your web design was made years ago, the chances are that the pages are not responsive to different types of device. This is perhaps the most important change you need to make of all for your mobile website development. Responsive pages can even cater across platforms now, so weather your potential customer is using iOS, Android, or a Windows phone, their experience of your site will be sleek and enjoyable.
When your images are scaled down to fit a small screen, are they still visible? Also make sure that you aren’t using overly elaborate fonts, when these are made a quarter of their normal size they can be unreadable.
If your existing desktop web site uses lots of tick boxes, and drop down menus, then perhaps you should consider trading them out for more buttons. Button icons stand out more, and are far easier to use with handheld devices.
Also features like ‘call now’ can save your customer time and effort, increasing the likelihood that they’ll choose your site.