In today’s world, you pretty much have to have a mobile site. It might have once been a choice, but it not any longer. The number of people using mobile devices has shot up in the last few years, and as that number has shot up the number of people buying on their mobile devices has shot up as well – it takes too long to reach a desktop, boot up, and get back to the site you saw on a mobile browser.
What’s That Mean For Business?
Your webpage should be able to fit in the palm of your hand – so it can fit in the palms of your audience. You can’t just shrink it all down – you have to optimize. Make sure you go with a simple design that lets users find what they want – highlight information you need seen on the homepage and include navigation that is easy and intuitive to keep users on your mobile site. You all the mobile flash you can afford without sacrificing any function.
Few Effective Mobile Website Examples
Why does anyone go to Booking.com? To get a hotel room. They do it right – the homepage of their mobile site allows users to quickly book a room, where a dominant presence of yellow points out important things and a few buttons supplement the entire function to the user’s needs.
The site is as detailed as any standard website – but in a perfect mobile format, with pictures and ratings and pricing information abound. Booking.com didn’t sacrifice their visuals for function – and their mobile site is a great mobile website example.
Dove Men + Care
Another site that focuses on simple aspects to keep functionality strong – the homepage has a minimalist element to its navigation, but effectively used images make sure the user is engaged. Dove focuses on products and promotional videos, and everything else you want from a mobile website is tucked into a menu clear of any other distraction.
What makes Mountain Dew stand out is their customization – a small navigation menu lets users tweak the home page to their preferences, removing information or colors they don’t want and reformatting in just a few seconds. This is one way to create a powerful website experience for users.
There are other great examples of mobile website design – Adidas, Klondike Bar, Abercrombie and Fitch – and that is where you should start. For inspiration you should take from the best and remember: in the current world, mobile websites are essential, and for mobile websites, simplicity is beautiful.